The Men's Fashion Journal

Make in India

Make in India


Celebrating the true Indian festive spirit, the autumn-winter collection by Vimal Pareek pays a tribute to the “Make in India” mission. From the silhouettes represented by impeccable hand-woven embroidery, traditional flamboyance with models sashaying down the runway in an imperial colour palette Inspired by the rich tradition.Vimal is happy doing embroidery variations on his pieces, co-creating things, working with artisans across the country and enjoying every bit of his freedom to explore creativity.


The Designer hailing from the Royal city of Jaipur truly captures the spirit of royalty and magnificence attached to the Princes & Maharajas in Rajasthan.

He uses a lot of colour and sustainable designs in his work. ‘Make in India’ is an overrunning theme here with silhouette and embroideries lending his creation an Indian-ness.

In his stylish range of Achkans, Bandhgalas, Nehru Jackets, Breaches & Jackets you find a huge emphasis on Indian craftsmanship beautifully depicted through vintage embroidery. The collection makes ample use of Natural Pure silk, Dupion Silk, Matka Silk, Raw Silk, Velvets & Satin Linen with precious gold and silver metal threads to enhance a richer & classic look which is both timeless and elegant. The most unique feature here being the buttons, which are made using brass and copper vintage coins ranging from 20 paisa denominations to King George One Rupee coins.

Vimal strongly feels that marrying aesthetics with Indian textiles and innovating fabrics that can be produced locally at lower costs employing rural artisans will be a huge boom to the Indian garment sector. It offers the dual advantage of providing rural employment and falling back on our own resources, which are essential for National growth.

Working around the theme of “Make in India”the designer hasstepped forward & taken efforts for reviving Indian fabrics and crafts, contemporising them and by using innovationthereby giving them a creative modern look which is more lighter and wearable. So watch the space for more…